Went round and round and finally figured I could just cancel after a month if I didn't like it. Said I had to sign up for the campaign first. I asked repeatedly if it was the first $300 each month or half of a $600 monthly budget with me paying the other half, etc. They refused to release any of the details of the promotion, vaguely promising it was $900 over three months. I dealt with this exact scenario a couple weeks ago. They were selling extra leads to other businesses in their area from Yelp! I worked with a company doing $75/day and was positively swimming in customers. Everybody wants to only pay $150 but perform like they’re paying $1,500. You’ll just get frustrated and feel like you’re being scammed when really you aren’t doing enough to turn leads. If you’re honest with what you need customer wise, if you’re trying to grow your business, then really pitching in the money for a robust marketing package will help. That’s why Yelp says it needs to tailor your advertising and why it does work, however it is also a major stepping point for some businesses because you really should listen to their advice if you get a knowledgeable rep. However, for inventory based sales like cars, that is garbage. If you’re a home builder, awesome! The marketing is worth it. Of those, usually only 20%-50% are qualified leads, so on a great month you’ll get 1 job. Assuming you turn 10% of those into leads you are looking at 1.9 leads. Setting a daily budget of $15/day would net you a whopping 18.75 clicks for the month, so let’s say 19. In some industries the CPC is up to $24/click.
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